what's in your bag?

background

The Butler Bag is a product created by Jen Groover. Jen was inspired by the common problem of digging through a purse in panic wondering whether something was lost or if she was holding up a line of people. Time after time, Jen thought, "There has to be a better way; there has to be a way to design the interior of a purse to be more functional but also fun and fashionable on the outside." As a creative person without boundaries, Jen took a dishwasher tray and placed it in her bag. Everything had a place and was at her fingertips: cell phone, cosmetics, keys, etc. No more digging. She knew instantly that this was the solutions he had been searching for and knew other women would feel the same. The bag is so popular that it has been known to open stores at a rapid pace and the sales have been beyond company and personal expectations. Within a year of its introduction to the market, and without spending a penny on advertising, the Butler Bag Company is on target to break many industry records.

what we did

We worked with the very creative and inspirational Jen Groover to create a site that was functional, informative and most of all - editable and updatable. Jen is constantly on-the-go and needed a site that could kep up with her. The result was a site that was engaging and informative but still looks as stylish as the bags she designs. We also needed to figure out a way to showcase this unique product to her customers, so we created an interactive flash piece that users can select the profile that best matches their personality and then drag and drop items into the bag. We also gave Butler Bag the ability to cross market other products that their audience would also be interested in. Learn more about us.

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